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MBA PowerPak™ Presented by Global Resources |
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Day Four: Marketing in a Global Economy Day
Four expands marketing principles to the global marketplace.
Managers will learn about the differences between domestic,
international and global marketing and the written and unwritten
rules that impact worldwide marketing. We will review market
segmentation at the national, regional and community levels
and the differences between industrial and consumer buying behaviors.
Marketing issues such as perceptual mapping, pricing strategies,
distribution, developing and sustaining brand value
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and
evaluating market performance will be discussed. Through the
day’s materials and cases, managers will plan and analyze
an international product launch and marketing program.
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Global
Resources |
