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MBA PowerPak™ Presented by Global Resources |
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In the morning on Day Three, Business Strategy and Planning expands managers’ understanding of mergers and acquisitions, divestitures, joint ventures, and strategic alliances. In the afternoon, the focus shifts to a market/customer orientation. Managers will learn about the marketing strategy process, the marketing mix and its “four P's,” consumer analysis, and marketing research techniques. Class instruction, exercises and group discussion will include issues regarding competitive market positioning and product/marketing management in the high-technology marketplace.
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Day
Three: Business Planning/Marketing Principles 
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Global
Resources |
